A fresh approach to leading sales teams

Listen to a Preview

Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin.

Running Time: 6:54

Date: 01/11/2024

The sales manager role is a tough one, especially in today's market. So, what can they do?

There are increased expectations from teams and an array of external factors adding to the complexity of selling. Anna Glynn, speaker, author and coach on thriving workplaces, says the pressure has ramped up and sales leaders are feeling more uncertain about which strategies to use, resulting in a drop in confidence. Traditionally, sales training has focused on building skills, but Anna reckons it's best to start with mindset and toolset - or, as she calls it, "off-field factors".

Anna Glynn