Mastering the art of negotiation

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Running Time: 10:18

Date: 01/11/2024

To be a successful negotiator you need to keep your emotions in check, use the right the words and phrases, and pay attention to your body language.

The goal for most businesspeople is to achieve great success and growing profit margins. Crucially though, you need the ability and confidence to ask for what you want. Glin Bayley is a negotiation specialist who outlines practical deal-making skills in her book 'The Negotiation Playbook'.