What I have learnt in 25 years in marketing

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Running Time: 9:27

Date: 01/10/2024

Much has changed in the world of marketing since the 1990s, when businesses would rely heavily on newspaper classifieds, letter-box drop-offs, postal mail campaigns and even fax machines.

Twenty-five years ago, entrepreneur Andrew Griffiths penned his first book, '101 Ways to Market Your Business'. It became a bestseller and iconic small business guide virtually overnight. He's since written another 13 books which have sold in more than 65 countries. Andrew discusses the changes in marketing and business over the last quarter century since that book's publication.