Ramp up your marketing in tough times

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Running Time: 8:28

Date: 01/09/2024

Because fewer of your competitors are doing it, your marketing efforts during an economic downturn can help capture a larger market share.

That's according to Chris Melotti, Founder and CEO of Melotti Content Media. Rather than cutting marketing budgets, he says, businesses should audit and reassess their strategies to identify and eliminate inefficiencies. High-quality, personalised content that demonstrates expertise is more effective than generic, shallow content, especially in building credibility and attracting clients.

Chris Melotti, Melotti Content Media