Negotiate with a psychological edge

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Running Time: 10:21

Date: 01/09/2024

From closing sales to managing staff, you're negotiating every day. Instead of winging it, learning to negotiate effectively is a powerful tool that multiplies your efforts, making you more adaptable and better prepared for challenges.

That's according to negotiation and communication coach Alistair McBride, whose Goliath Negotiation Method helps you gain a psychological edge. A negotiation, he says, doesn not end once the deal is over. Implementing and nurturing the agreement ethically bodes well for your reputation and future business.