Make cashflow the priority

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Running Time: 10:05

Date: 01/05/2024

The current economic climate is having a significant impact on small businesses, with SMEs struggling across various industries.

According to Wayne Morris, CEO of Fifo Capital, many of your business clients do not fully understand the importance of cashflow and often focus solely on their profit and loss statements. Managing cash flow, he says, effectively requires forecasting, clear terms and conditions, and understanding credit ratings.

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Wayne Morris, Fifo Capital