The power of other people's networks

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Running Time: 9:34

Date: 01/04/2024

One of the most effective marketing strategies is tapping into other people's networks, according to marketing specialist Tom Poland. 

But, he says, it requires finding partners whose audience aligns with your target market: offering something that people are already looking for is key. Tom explains how to identify and approach potential partners, and the importance of building an email list for successful marketing.