Where sales & marketing meet

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Running Time: 10:06

Date: 01/04/2024

The key to effective sales and marketing is collaboration, according to sales expert and CEO of Barrett Consulting Group, Sue Barrett.

Having a customer-centric mindset throughout the entire organisation will ensure everyone is on the same page. This is achieved through nurturing the customer with each marketing touchpoint - emails, social media and other targeted marketing content - as well as direct communication from the sales team. While the emphasis on each function may vary depending on the product or service, the core idea remains that are interdependent. This synergy between sales and marketing is fundamental for achieving sustainable growth and success.