Your price reflects your beliefs

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Running Time: 6:55

Date: 01/04/2024

Business owners often struggle with setting the right price for their products or services due to self-doubt, observes business coach and trainer Jim Cocks.

It's important, he says, that business owners have the confidence in their offerings and be willing to raise their prices to reflect the quality and value they provide. Finding the right balance in pricing involves considering competitors, affordability, and the current economic climate. Jim Cocks is author of 'Build, Excite, Ignite: How to beat burnout and build a six-figure business in 12 months'.

Jim Cocks