Embracing AI for business growth

Listen to a Preview

Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin.

Running Time: 9:15

Date: 01/03/2024

Be careful of relying too heavily on the new, shiny AI tools to communicate with your customers or clients, insists customer service legend Barry Urquhart.

Barry reckons there is nothing more frustrating or annoying for potential customers or clients who have to deal with AI bots, when all they want is to speak with a real human. While AI can enhance efficiency and productivity, he says, it should be used to complement human interaction rather than replace it. Barry says that before investing in new AI technologies, businesses should assess and optimise their existing resources and capabilities.

Barry Urquhart, Marketing Focus