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Running Time: 8:04 Date: 01/12/2023 If you're looking for inspiration on client satisfaction, a large telco would probably not be your first choice. But there is one little-known telecom brand which has got its customers raving: Macquarie Technology Group. New York Times best-selling author Dr Joseph A. Michelli has built a career analysing the secrets behind world-leading brands. He's published best-sellers on Starbucks, the Ritz-Carlton and Mercedes-Benz. His latest tome examines how a focus on customer service has helped Macquarie grow from a telecom challenger in the 1990s to a dynamic billion-dollar company today. Log InSubscribe |
Dr Joseph A. Michelli |