The importance of authentic marketing

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Running Time: 7:23

Date: 01/11/2023

Consumers are bombarded with ads and offers on social media and other traditional platforms all day, every day. How can your own marketing efforts stand out in a way that don't come across as blatant advertising?

Marketing guru Moby Siddique says content marketing can allow you to have authentic connections with your target market if done well. He says you have to get out of your comfort zone and talk about problems in your industry. Moby also provides his framework for businesses to build trust and authority in the market.