Turning strangers into visitors

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Running Time: 9:31

Date: 01/08/2023

With so many marketing channels to choose from, how do you know which is the right one for you and your practice? How do you turn strangers into paying customers?

Well, rather than a scatter-gun approach, the best strategy is to choose one marketing channel for 90-days with 105% commitment. So says Amy Miocevich, founder of Lumos Marketing. If it doesn’t work, then move on to something else. If it does work, terrific! Keep that channel spinning while you focus on the next channel. Marketing doesn’t have to be expensive, she insists, you can do it in-house on a shoestring budget.