Business in Focus
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| Introduction September 2022This month we look at a number of ways to market yourself, including the importance of being authentic. James Smith of Smith Brothers Media insists consumers are more sceptical than they’ve ever been.Read More | 
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| How to handle the staff shortage crisisRunning Time: 7:38The big issue affecting accounting firms around the country is staff shortages. It’s always been an issue, but it’s now more acute than ever. So, what can you do to attract the right talent and keep them with you for the long-term? Read More |  Michael Edelstein, Recruitment Expert
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| The power of user-generated contentRunning Time: 6:57Studies indicate that consumers trust word of mouth 2.4 times more than branded content. Read More |  James Smith, Smith Brothers Media
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| Four types of persuasionRunning Time: 10:02How persuasive are you really? Do you struggle to win more business? Do you want to get better at convincing others of your ideas? Well, if you cultivate some persuasion techniques into habits, you’ll feel more confident to win over the other party. Read More |  Michelle Bowden
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| Tapping into capital for growthRunning Time: 11:32A new public-private partnership — backed by the major banks — has invested more than $50 million in growth equity for a selection of Australian SMEs, propelling those businesses to a new level. Read More |  Anthony Healy, Australian Business Growth Fund
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| How client-centric is your practice?Running Time: 6:35New businesses that survey potential clients, and established businesses that make a client blueprint, are setting themselves up to become client-centric success. Read More |  Ruchi Gupta, The Launch Pad Co.
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| Why a hybrid workforce is here to stayRunning Time: 8:07One thing COVID has taught us is that for many businesses work can be done from anywhere. A hybrid model of working is here to stay, says leadership expert Scott Stein. He identifies five global trends which are accelerating hybrid workforces. Read More |  Scott Stein
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| The business case for lower emissionsRunning Time: 11:47An acronym on the lips of an ever-increasing number of businesses is ESG – Environmental, Social and Governance. Much of the focus on the environmental component is reducing carbon emissions. Read More |  Owen Dingle, Mazars
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| Handling rude behaviourRunning Time: 6:02Have you noticed an unwelcome spike in the number of rude encounters? It may result from the anxiety of living with COVID these last few years, as well as the uncertainty of income and the threat of catching the virus. Read More |  Joe Hart
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| 8 ways to increase the value of your practiceRunning Time: 6:54Who wants a more profitable and stress-free business? We all do, right? Well, Tony Gattari of ActionCOACH has eight ways in which you can build a business with more value, and allows you to free up more of your time. Read More |  Tony Gattari
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| Closing comments/ quote of the monthOur quote this month is from country music singer, actor and successful business woman, Dolly Parton, who said...Read More | 
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