Don’t be #1. . .be the ONLY one!

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Running Time: 10:35

Date: 01/08/2022

Despite the intensity of competition and the power of consumers, it surprises Roy Osing that most businesses are doing very little to differentiate themselves from their competitors.

Many resort to the same clap-trap and aspirational statements. If you really want clients to notice you, Roy encourages you to use the ONLY statement, which goes like this: “We’re the ONLY ones that…” Roy Osing is a former president and entrepreneur with more than 40 years executive leadership experience. He’s author of several books, including his latest ‘Be Different or Be Dead’.

Roy Osing