Boost profits with 5 levers

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Running Time: 7:35

Date: 01/08/2022

Too often we’re fixated on finding new client leads. It’s what sales guru Tony Gattari calls “lead madness”.

First and foremost, he says, you need to be able to accurately measure the different variables in your sales and marketing process: clients, transactions, and average dollar sales. If you increase the variables by 10%, you could potentially increase your profit margin by 61%, without having to spend a cent.