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Running Time: 10:29 Date: 01/04/2021 What’s worse than having people talk about you behind your back? In a business sense, it’s when nobody’s talking about you at all. So, if you want your brand spoken about, it’s best to control what people say. You can do that by telling your own s These days more and more businesses are discovering the powerful benefits of brand storytelling. Gabrielle Dolan is a business storytelling expert who shares ideas from her new book, ‘Magnetic Stories: connect with customers and engage employees with brand storytelling’. Log InSubscribe |
Gabrielle Dolan |