Digital versus the human touch

Listen to a Preview

Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin.

Running Time: 9:46

Date: 01/04/2021

As a result of COVID-19, there’s an even greater push these days is to go digital in our marketing and communication with customers. But are there inherent dangers in this? Are we forgetting to how to interact with our customers on a personal level?

Veteran marketing expert and founder of Marketing Focus, Barry Urquhart, says digital communications should be just a part of a broader mix of building relationships with customers.

Barry Urquhart, Marketing Focus