Great service versus low prices

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Running Time: 8:43

Date: 01/02/2020

When times are tough, it's an easy temptation to cut staff and lower your prices. Don't fall for it, warns customer service guru, Darrell Hardidge.

He says people go to a store not solely for the product and cheap price, but for the customer experience. Rather than focusing on low price, think of how you can add value, enhance your service offering, build loyalty and get the edge over your competitors.

Darrell Hardidge, Saguity