Using the news to build your name

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Running Time: 11:29

Date: 01/11/2019

How would you like to be on the front page of the paper without having to pay for it? It starts with having something to say.

Nicole Ashby's heart was racing and her palms were sweaty when she first spoke on radio about the impact of a fly-in fly-out workstyle on the families left behind. That was the first of many hundreds of media interviews she performed as founder and director of FIFO Families. The exposure was the equivalent of hundreds of thousands of dollars in paid advertising – all free! She explains how business people can and should approach the media with quotes and interviews to help grow their own media exposure, and their business’s.