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Date: 01/11/2019

Are you looking to promote your practice – without a hefty advertising price tag? By becoming an industry spokesperson, you can have TV, radio and print journalists knocking on your door for a quote or an interview.

That's how Nicole Ashby grew her FiFo Families business – and you can grow yours too by following her example.

Also this month on Business in Focus, we focus on selling accounting services. Mark Holton explains how an accountant's soft skills are so important for selling. And William Pegg advocates selling your services like they were products.

We learn about the 4-step possibility system Rob Hartnett has developed to help us reach our true potential. Rhonda Andrews returns to help us manage a crisis. Tax expert Michael Jones of Mazars discusses the amnesty currently before parliament to help employers correct faulty staff superannuation payments.

And we finish the program with Rachel Bourke's less frantic and more considered approach to sales.