The right way of selling for accountants

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Running Time: 6:44

Date: 01/07/2019

Some salespeople still use old-school techniques to hoodwink a customer. It might work once, but you're unlikely going to get repeat sales and it doesn't do much for your reputation.

That's according to Darren Fleming, author of Selling for Accountants. He encourages accountants to offer real value and solutions to build business – it removes that icky sales feeling and paves the way for an honest and ongoing commercial relationship.

Darren Fleming