Mega venture to counter discount wars

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Running Time: 8:06

Date: 01/09/2018

If you and everyone in your industry is slowly sinking to the bottom, how do you get back on top? By taking a radical shift in the way you do business.

That's what Steve Layton, CEO of the Layton Group, has done as other furniture companies across the country discount their way to oblivion. Steve's new Sofa Brands company offers affordable luxury furniture to Australian and Chinese markets. Steve’s aim - to break the discounting cycle in Australia and create a sustainable future for his business.

Steve Layton, Sofa Brands