Knowing what your customers want

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Running Time: 8:55

Date: 01/07/2017

Podcasting has helped Australia’s largest women’s media network to connect strongly with its consumers’ “insatiable appetite for content”.

Mamamia’s managing director, Kylie Rogers, explains how the media company has grown rapidly since it created its first podcast in 2014. Today it produces 18 podcasts a week, making the organisation the world’s largest women’s podcast network. Kylie explains the unique role podcasting has in connecting with and engaging audiences.

Kylie Rogers, Mamamia Women’s Network