Delivering a world-class customer experience

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Running Time: 11:11

Date: 01/04/2017

A tourist attraction perched in the Blue Mountains near Sydney has tourists flocking from all over the world.

Anthea Hammon is CEO and third-generation of award-winning tourist park, Scenic World. She has overseen redevelopment and introduced changes in the way customers experience the park, which has resulted in exponential growth in recent years. Many of the tourists these days are from overseas, particularly from China, thanks to Anthea and her team’s marketing strategies.

Anthea Hammon, Scenic World