Self-persuasion: new technique to help buyers buy

Listen to a Preview

Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin.

Running Time: 10:10

Date: 01/09/2016

The old rules of selling won’t cut it any more as consumers become more savvy and far more more cynical.

Sales guru Harry Mills of The Aha! Advantage offers a technique which aims to have consumers persuade themselves to buy.

Harry Mills, The Aha! Advantage