Smashing the loyalty myth

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Running Time: 7:30

Date: 01/12/2015

Don’t be complacent with how you feel and think about your customers — it could ruin you.

Thanks to the internet, your loyal following of customers could easily be gone tomorrow as they find cheaper alternatives online. Customer service expert Darrell Hardidge of SAGUITY says companies really need to innovate to capture and keep a client’s loyalty.

Darrell Hardidge, SAGUITY