Dynamics of trust with clients

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Running Time: 10:34

Date: 01/11/2014

Trust plays an integral role in the client-advisor relationship. It's also difficult to earn, but very easy to lose.

In a world jam-packed with professionals who share similar levels of experience and technical knowhow, trust is the principal differentiator that can set one accountant apart from another. Author and consultant James Evangelidis of What Do Clients Really Want, explains.

James Evangelidis, What Do Clients Really Want?