Acquisition & retention strategies for growth

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Running Time: 7:37

Date: 01/07/2014

If you want growth, you need a clear strategy - and the will to make it happen.

Everyone wants their business to grow, says Kirk Peterson of Performance Shift. But it won't happen just by talking about it. You need a clear strategy, driven from the top and communicated effectively to your people. Is you product right? Do you have good processes in place? And are your people playing to their strengths? The aim must be to acquire clients to add  revenue streams, develop relationships with them and work on retention strategies to move from being simply a supplier to a partner. Understanding their objectives and challenges will help you find the business solutions to do that.