Sources Of Differentiation In Professional Service Firms

Date: 01/12/2010

How do you make your practice stand out from all the others?

A typical accounting firm employs the same sorts of people with the same skills and qualifications, using the same technology, to offer the same services to the same sorts of clients. In other words, the industry suffers from sameness! Yet Ric Payne says it is possible to stand out from the crowd. For this, you must look to your brand and what you really stand for in the eyes and minds of your current or potential customers.