Date: 06/07/2010 Increased output in the profession does not mean increased profitability - and here's why. Average net profit for partners in the profession has not increased and it never will, unless accounting firms change their approach, according to Ric Payne of Principa. He strongly maintains that productivity alone will not naturally lead to more profitability. He insists that better performance comes from understanding and accepting the changing needs of clients and staff. Log InSubscribe |